![]() ![]() Many of the problems of marketing implementation occur because of its relationship to strategic planning. The link between Planning and Implementation ![]() The realized marketing strategy, on the other hand, is the strategy that actually takes place. ![]() It’s the firm’s planned strategic choices that appear in the marketing plan itself. An intended marketing strategy is what a firm wants to happen. In fact, all firms have two strategies: their intended strategy and a realized strategy. Some of this misunderstanding stems from the fact that marketing strategies almost always turn out differently than expected. Implementation refers to the “how” part of the marketing plan. Marketing Implementation is critical to the success of any firm because it’s responsible for putting marketing strategies into action. Strategic Issues in Marketing Implementation ![]()
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